Pay Per Click Advertising

Every day millions of people around the world use Yahoo, MSN and Google to find what they are looking for on the Internet, whether they are researching something, looking for a product to buy or looking for a service. All these people are are typing in keywords and phrases in the hope of finding exactly what they want, whether they type a keyword such as "computer" or a key phrase such as "personal home computer".

By using the pay-per-click form of advertising you can choose exactly what keywords and key phrases you want to use, and be found for.

Pay-per-click has many advantages, such as.

• Choose which cities your advert will appear in.
• Choose what times and days you want your ads to appear.
• Set the price per click for each individual keyword/phrase.
• Set the advert to take the visitor to a particular page on your site.
• Track your visitors by town using Google analytics.

Where do my ads appear

When a person searches the Internet say for example using Google Adwords they will type in their keyword/phrase and then the search engine brings back the most relevant results for that search term. In the center of the page will be organic natural results, these are free ads depending on how well those websites have been optimised for that particular keyword. Down the right hand side of the page are the sponsored results/links. These ads appear by relevancy and the price that particular advertiser is paying to show the advert.